About #tide

To view this content functional cookies need to be enabled.

The #tide story

#tide started as a little side project and – as soon as the potential became clear – quickly turned into a full blown company. From our humble beginnings to this day, our journey has been defined by entrepreneurs, engineers and scientists willing to push the envelope of what is considered to be possible. And we've only just started.

read full story

The team

Saving the world's oceans is a team effort. We're still a relatively small bunch, but all the more motivated. Here's the people who made #tide into what it is today.

meet the team

#tide ocean material upcycling process recycling process

Frequently asked questions

How safe are products made from #tide ocean material?
Where do you source your plastic?
Will you ever run out of plastic?
Are your products recyclable themselves?

Find answers here

Don't miss out!

Learn about our latest updates with our newsletter. You will be the first to know about new launches, material & sustainability advancements, project developments, and supply chain milestones.

Stay tuned

What journalists say about #tide

#tide was featured in more than 200 media outlets – here are a few quotes

#tide wants to clean our ocean using garbage

«A raw material that is almost identical to the quality of virgin plastic, but it’s been recycled. What started as trash is now used to produce a Shinola watch or a Tom Ford watch. Even high- quality car parts. Not a shabby upgrade.»
Turning marine debris into new plastic

"If there's one company you can say about that's in the right place at the right time, it's Tide Ocean. The plastic that Tide Ocean makes has the added ideal value of contributing to cleaner oceans."
The future of sustainable watchmaking

"Look out for Tide Ocean Material. It’s the Swiss outfit behind the collection, upcycling and verifying of the plastics used by Tom Ford. “We give plastic waste a value” is the company’s mantra. Social justice is part of the Tide narrative, too: on five islands in the Andaman Sea, fishermen are being trained and paid to gather and sort plastic waste. A 'just transition' for communities such as these adds to the sustainability balance sheet."
Watches from plastic waste – who invented it?

"Thomas Schori brought plastics expert Daniel Schwendemann from the University of Applied Sciences in Rapperswil on board. (…) Sounds almost like spinning straw into gold. Why hasn't someone thought of this before? Well, the Swiss don't make one granule for everything, they make special ones."

About #tide

The #tide story

The team

Frequently asked questions

Don't miss out!

What journalists say about #tide

#tide was featured in more than 200 media outlets – here are a few quotes

#tide wants to clean our ocean using garbage

Turning marine debris into new plastic

The future of sustainable watchmaking

Watches from plastic waste – who invented it?