#tide® Products

At #tide®, we are on a journey to make a lasting impact. We prevent ocean-bound plastic waste from entering the oceans and help communities in need.

Our impact-driven business model consists of collecting and giving a second life to ocean-bound plastic (OBP) waste. We have developed a mechanical method to upcycle OBP into high-quality granules that can be used to create new products.

Because of its versatility, there literally is an ocean of possibilities with our #tide® material. To showcase the wide ranging applications, we created a sustainable merchandise line of our own, made from recycled ocean-bound plastic: our ocean-bound plastic products. This collection can be customized and branded. #tide's merchandise can be a wonderful meaningful giveaway for customers and employees. A promotional gift with a clear message about material reuse and fair working conditions.

The plastics used for these series are 100% ocean-bound. Beyond its recycled material content, the line follows defined sourcing and labour standards (see [certification / standard]). We, at #tide®, care about the environment, people, and we work hard to render our operations as transparent as possible. All of this is reflected in our daily activities, our value chains, and the products we make from recycled ocean-bound plastic.

Reusable Travel Mugs

Coffee is the favorite drink of many people. Whether you're driving in the car or commuting by train: a good coffee-to-go keeps you awake and warm. What has been missing so far: A coffee and tea mug that also serves a good cause. So here comes the perfect gift for conscious connoisseurs.

Our Mug is made of 100% ocean-bound plastic. We from #tide® have collected, recycled and manufactured it, so that what once was ocean-bound plastic gets a second life as a safe, sustainable and reusable beverage cup. The mug consists of recycled and reinforced PET (mug) and PP (spoon) and follows the requirement of the German Food Act, the internationally recognized Regulation Act for food safety.

The #tide® Mug is leak and spill proof thanks to its smart twist lock system and its precision fitting spoon. It's suitable for dishwashers and can be used over and over again. By using this reusable mug, you help keep collected ocean-bound plastic in use, raise awareness and belong to the pioneers who show that ocean-bound plastic waste can be elevated into durable, fashionable and safe products.

The #tide® Mug family comes in four different trendy colours: #tide's signature petrol, light pink, grey and anthracite/black.

The Game with a Domino effect

Taking literally the metaphor of the domino effect, we introduce to you: OceanDomino, a domino game made from recycled ocean-bound plastic.

Playing a game is one of the best ways to connect with people. Why not make your next game night even more meaningful by inspiring a conversation about plastic pollution?

And why a domino game?

Because we love the metaphor: Small actions can have huge consequences if they happen in the right environment. This phenomenon is called the domino effect and we hope it will apply to our actions as well. Even though we’re already processing hundreds of tons of ocean-bound plastic waste per year we know that there are still millions of tons threatening the environment and that we are a long way from solving the plastic pollution in the oceans.

But we also know that we have started something and we hope that many others will join us, creating said domino effect: Collecting single-use plastics in coastal regions and bringing them back into the material circle. Until there’s no plastic finding its way into the oceans anymore.

You play the game – and support ocean-bound plastic collection.

#tide® Totebags

Are you looking for the perfect reusable companion to carry small items? We’ve got you covered: Meet our Totebag.

It comes in our recognizable petrol blue colour, and it’s made of 100% #tide® material. This means that it is comprised of 100% recycled ocean-bound plastic.

Meant to be used and reused, the tote bag symbolizes circularity; it brings back into the cycle what was once lost in the environment.

The rPET used for the Totebag causes up to 79% lower CO₂ emissions than virgin PET (LCA-comparison of #tide® rPET EU vs. Virgin PET EU, by Carbotech/MyClimate, 2022). This entails that by acquiring #tide® Totebags, one chooses a product with a lower CO₂ footprint and supports plastic collection in coastal communities.

At #tide®, we work to keep plastic waste out of coastal waters and to improve incomes for the people who collect it. That’s why we pay wages above the local minimum to the people who have joined our mission to close the material cycle.