We’re on a Mission

A lot of what we believe in isn’t revolutionary. Cleaner oceans. Sustainable lifestyles. Waste as a resource. Every year, more than eight million tons of plastic trash land in the ocean. #tide has teamed up with different organizations to take what already exists to produce a material that can be used in a range of sustainable products. Because we believe in the necessity of a circular economy.

how it’s made

Our versatile granular material is compounded with the help of solar energy – and made completely from plastic collected from the ocean and coastlines – all kinds of plastic, not just PET bottles. Hard plastics like shampoo bottles and plastic containers can be used to recreate new plastic products such as watches, furniture and electronic devices, or in the interior of a car. We have successfully achieved to create a yarn for apparel, home & office interiors, carpets or bags.


#tide teams up with Sneakerness

Do you want to support our vision? Hold on tight, because we’ve got something special: our brand new Lacelet kits. Each kit contains a pair of shoelaces and a bracelet. These great looking collectors items are made of 100% ocean plastic and created in partnership with Sneakerness, the leading platform for sneaker lovers with events in major cities such as Zurich, Amsterdam, London, Paris, Milan, Cologne or Rotterdam. As much as Sneakerness celebrates the culture of genuine footwear, it also shares the passion and vision of sustainable fashion.

The kits will be available as of Spring 2020 for USD 25.–. Join the waiting list now to get yours.

brands using #tide

jewelry that cares

Miami based jewelry and watch designer Jason Hyde has created a collection of earrings, necklaces and bracelets made of #tide ocean material. “We care for the planet“, Jason Hyde says. “To clean partially the ocean in order to make a beautiful jewelry piece makes us very proud.“

imagine #tide

Polypropylene (PP), high-density polyethylene (HDPE) and low-density polyethylene plastics (LDPE) could turn into watch cases, furniture, electronic devices or auto parts. Polyethylene terephthalate plastics (PET) can turn into thread, yarn or fabric that is used in apparel, watch straps or any other type of raw textiles.

Partner in eco-innovation

The granular material is tested and produced in partnership with the Institute for Materials Technology and Plastics Processing (IWK), a branch of the University of Applied Sciences (Hochschule für Technik) in Rapperswil, Switzerland. Together, IWK and #tide have developed a formula that regenerates the plastic granules and reverses the damage caused by the UV rays and salt water the plastic trash was exposed to while floating in the ocean or washed ashore.


and the winner is #tide

In January 2020, #tide received the Swiss Plastics Expo Award in the sustainability category, as one of over 150 showcase projects. “We were particularly impressed by how tide ocean SA makes discarded plastic valuable again“, jury member Frank Ehrig said.

In October 2019, #tide received the Materialica Award, an internationally renowned German Design & Technology Award. A jury of experts chaired by design Professor Peter Naumann (Munich University) honoured #tide with the first prize. “I find it very exciting how #tide takes a problem and turns it into new products“, Professor Naumann said. “This startup does not only recycle but upcycle plastic waste. For me as a designer, that’s always the highest aim: To create a cycle so that products have as long a life as possible.“

frequently asked questions

privacy policy

This privacy policy is for this website and served by [#tide] and governs the privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

the website

This website and it’s owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website comply’s to all Swiss national laws and requirements for user privacy.

use of cookies

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for website’s to obtain explicit consent from users before leaving behind or reading files such as cookies on a users computer / device.

Cookies are small files saved to the users computers hard drive that track, save and store information about the users interactions and usage of the website. This allows the website, through it’s server to provide the users with a tailored experience within this website.

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and it’s external serving vendors.

This website uses tracking software to monitor it’s visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website but will not store, save or collect personal information. You can read Google’s privacy policy here for further information.

Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

This website and it’s owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website comply’s to all Swiss national laws and requirements for user privacy.

contact & communication

Users contacting this website and/or it’s owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.
This website and it’s owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.

email newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website’s email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.

Email marketing campaigns published by this website or it’s owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.

external links

Although this website only looks to include quality, safe and relevant external links users should always adopt a policy of caution before clicking any external web links mentioned throughout this website.

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and it’s owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

social media platforms

Communication, engagement and actions taken through external social media platforms that this website and it’s owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor it’s owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.